Prior to joining forces, Davies Rourke and MMG both submitted proposals in January for the media planning services for the Idaho Transportation Department’s Office of Highway Operations and Safety. We both finished in the top three and Davies Rourke was awarded the contract based on achieving the highest overall score. Following the merger of our agencies, we discovered we had a lot in common in our respective approaches to providing the Idaho Transportation Department the most bang for their budget. No wonder we got married. Now that we’re all on the same team, we’re raring to get started on this exciting new piece of business.
Jeff Nielsen, Leo Morgan, Brooke Smith and Vicki Ward recently represented the agency at our first meeting with our newest client. DaviesMoore will provide Public Service Announcement (PSA) media planning and buying services for a number of campaigns designed to improve highway safety throughout Idaho. The messages we’ll be working on include seatbelts, impaired driving, aggressive driving, motorcycle safety, and bicycle/pedestrian safety.
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