Wow, where did the summer go? I’m not sure anyone here at DaviesMoore can tell except to say that we have been very fortunate to be busy! As readers of our blog are well aware, we have had the pleasure this summer to begin working with the Idaho Lottery. With the University of Idaho and the Idaho Transportation Department, the Lottery is our third statewide client and we are enjoying the challenge of effectively marketing to our diverse chunk of the planet called Idaho!
As recent headlines indicate, Idaho is far from homogenous - demographically or politically - and the media landscape is ever-changing. Creating effective strategies and media plans for our clients is proving to be more challenging than ever but as crazy as it sounds, it’s a lot of fun. Effective marketers in Idaho must throw away business-as-usual tactics and find ways to use both traditional and new forms of media creatively.
At our recent company retreat, we took time to examine our mission statement. A common theme that came up is our promise to build, value and maintain our partnerships with our media and production vendors across the state and to leverage the creative thinking they can help us bring to our clients.
Creativity is an oft-used word in this business and many look to the ads that we produce to measure creative thinking. We, however, are committed to thinking creatively, not only in the messages we develop, but also in the strategies we employ and the plans we implement. We challenge all of our fellow marketers to use the brains of their media reps, printing partners, production houses, web developers and promotional suppliers to advance the effectiveness of the work we do for our shared clients.
If you’re like us, you can feel the tide turning on this economy and there has never been a better time to help consumers make good decisions to buy products and services from our clients. Whether spending entertainment dollars to see another great Idaho Steelheads team, enjoying the thrill of winning a prize or jackpot from the Idaho Lottery, experiencing the quintessential residential campus life provided by the University of Idaho (which is welcoming its largest freshman class in history), savoring a refreshing Pepsi product, or taking comfort in insurance products from the state’s largest Independent Insurance Agency, Premier Insurance, we’re helping steer consumers to some of the most noted brands in Idaho. We introduced a new Wendy’s product in stores from Jerome to Rigby using not only conventional media, but e-coupons and product sampling as well. As fall approaches, families will be driving new fuel-efficient vehicles from Tom Scott Toyota, relishing the delicious baked potato sides made with real Idaho Potatoes by Teton Valley Ranch, and enjoying a true Idaho golf experience at Jug Mountain Ranch! Idaho consumers are alive and well and continue to participate in their community as evidenced by the record-breaking participation in this year’s Duke Family Foundation Windfall Classic Golf Tournament benefitting the YMCA Summer Camp at Horsethief Reservoir.
At DaviesMoore our entire family of consultants, writers, planners, producers, accountants and artists are more thrilled than ever to be in the business we’re in and working with our diverse clients and media and production partners. This time of year is so critical to many businesses and we’re proud to be part of it all!
Thanks to everyone for a great summer… wherever it went!