Since the launch of the Legacy of Leading campaign just 18 months ago, the University of Idaho has seen a rise in overall admissions and applications in both the undergraduate and graduate programs. DaviesMoore and the University have also recently received multiple industry awards from the Council for Advancement and Support of Education (CASE) and from the Admissions Marketing Report.

In the undergraduate sector for Fall semester 2008 overall applications for admissions were up 8 percent for in-state applicants, while non-resident applications were up 20 percent. Graduate admissions also experienced an increase with overall applications up 15 percent; with an increase of 8 percent for Idaho residents and 16 percent increase of non-Idaho residents.

From CASE, the University and DaviesMoore received awards in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for its 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the University’s innovative degree finder. CASE’s District VIII is made up of colleges and universities throughout the Northwest (Washington, Oregon, Idaho, Montana), Alaska and much of Canada, including British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Northwest Territories and Nunavat provinces.

Admissions Marketing Report, which has been for twenty-five years the nation’s leading marketing publication for higher education, honored the University with 10 awards, more than any other university, including Best of Show. The monthly publication is read each month by thousands of admissions marketers at colleges and universities throughout the country. Representatives from across the nation made up the judging panel and included admissions’ marketers, advertising creative directors, advertising professionals and the editorial board of Admissions Marketing Report. Over 2,000 entries were submitted this year to the Admissions Marketing Report.

2008 AWARDS AT A GLANCE:
Best of Show: Total Advertising Campaign, Admissions Marketing Report
Gold: Total Advertising Campaign, Admissions Marketing Report
Gold: Newspaper Ad Series, Admissions Marketing Report
Gold: Web Site Special Feature, Council for Advancement and Support of Education (CASE)
Gold: 60-second TV, Council for Advancement and Support of Education (CASE)
Silver: Television Ad Series, Admissions Marketing Report
Silver: Poster, Admissions Marketing Report
Silver: Magazine Ad Single, Admissions Marketing Report
Silver: Newspaper Ad Single, Admissions Marketing Report
Merit: Website, Admissions Marketing Report
Merit:  TV Ad Single, Admissions Marketing Report
Merit: Other/Special Publications (Banner System), Admissions Marketing Report
Merit: Total Recruitment Package, Admissions Marketing Report

Thanks to all of our partners, including c308 for their web work, and everyone at the University for helping make this campaign a success.