Boise - The Idaho Lottery will begin its third decade of operations with a new marketing and advertising agency. This morning, during a regularly scheduled Idaho Lottery Commission meeting, the Idaho Lottery announced its “Notice of Intent to Award” a new, eighteen-month Marketing Services contract, with the possibility of two, one-year extensions, to the Boise marketing firm of DaviesMoore. With the new contract scheduled to begin on July 1, 2009, DaviesMoore replaces 19-year incumbent Drake-Cooper.

“The Idaho Lottery underwent a rigorous, diligent, and transparent process to make today’s recommendation,” stated Jeff Anderson, Idaho Lottery Director. “Today’s announcement of our Intent to Award this contract to DaviesMoore represents their ability to meet our marketing and advertising needs for the best value to the citizens of Idaho.”

After what was termed a spirited, professional competition from many well qualified agencies across all of Idaho, DaviesMoore received the recommendation from the Lottery’s evaluation committee and its Commissioners this morning.

“We see a powerful synergy taking place with DaviesMoore,” added Kym Pratt, Deputy Director of Marketing. “They have stable leadership mixed with a young, energetic creative team that we hope will bring a fresh approach to our advertising and continue to improve our efforts in new media and social marketing.”

Davies & Rourke and Marketing Media Group (MMG) combined firms to create DaviesMoore in March 2009. Collectively, the two groups bring together over 65 years of advertising experience in Idaho. As a firm, DaviesMoore currently has a staff of 14 employees and focuses on finding results driven marketing solutions based on strategic planning and careful brand management.

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ABOUT THE IDAHO LOTTERY
The Idaho Lottery responsibly provides a variety of entertaining games featuring Powerball, Scratch* tickets, and PullTabs with a high degree of integrity to maximize the dividend for Idaho public schools and the permanent building fund. Since it’s inception in 1989, the Idaho Lottery has sold more than $1.7 billion in products, awarded over $1 billion in prizes to players, returned more than $100 million in retail commissions, and distributed more than $402 million in Lottery dividends to state public schools and buildings. To learn more, please visit www.idaholottery.com.

Prior to joining forces, Davies Rourke and MMG both submitted proposals in January for the media planning services for the Idaho Transportation Department’s Office of Highway Operations and Safety. We both finished in the top three and Davies Rourke was awarded the contract based on achieving the highest overall score. Following the merger of our agencies, we discovered we had a lot in common in our respective approaches to providing the Idaho Transportation Department the most bang for their budget. No wonder we got married. Now that we’re all on the same team, we’re raring to get started on this exciting new piece of business.

Jeff Nielsen, Leo Morgan, Brooke Smith and Vicki Ward recently represented the agency at our first meeting with our newest client. DaviesMoore will provide Public Service Announcement (PSA) media planning and buying services for a number of campaigns designed to improve highway safety throughout Idaho. The messages we’ll be working on include seatbelts, impaired driving, aggressive driving, motorcycle safety, and bicycle/pedestrian safety.