Research & Strategic Planning

Regardless of the project or client, DaviesMoore begins with a marketing plan or brief that identifies and analyzes all relevant factors that guide the marketing mix. Presented on a clear timeline, the marketing plan becomes our road map and also helps us measure the effectiveness of our efforts in order to remain flexible and responsive to market changes.

When possible, we perform primary research studies, including surveys, interviews and focus groups to collect both quantitative and qualitative data. We are informed by facts, yet we always remain open to inspiration and creative possibility.

Our marketing recommendations, media mix, budget and art direction are always rooted and inspired by our in-depth understanding, positioning theory and unique selling propositions that we define based on each client’s brand and objectives. We are guided by facts, yet always remain open to inspiration and creative possibility. After all, if it’s not strategic, it may not get results.